Terms of Service
- BES — Bespoke Experiences Studio
- Version 1.1
- Effective 14 September 2026
01 About These Terms
These Terms of Service (“Terms”) govern your access to and use of:
- www.thekey-ai.com (the “Website”)
- BES — Bespoke Experiences Studio, accessible through app.thekey-ai.com (the “Application”)
- any related services provided under The Key AI brand (collectively, the “Services”)
The Services are provided by
THE KEY AI LLC
30 N Gould St, STE R, Sheridan, WY 82801, USA
Phone: +1 307 385 0302
Email: contact@thekey-ai.com
Throughout these Terms, “The Key AI”, “we”, “our” and “us” refer to the Service Provider identified above.
The Services are intended exclusively for licensed travel professionals, agencies, businesses, and self-employed professionals operating within the luxury travel industry. The Services are not available to consumers or individuals purchasing travel for personal use.
By accessing or using the Services, creating an account, or starting a free trial, you agree to be bound by these Terms. If you do not agree with these Terms, you should not use the Services.
02 BES — Bespoke Experiences Studio
The Key AI develops intelligent software designed to support professionals working within the luxury travel industry.
BES — Bespoke Experiences Studio is an AI-assisted application that enables users to research, organize, refine and create bespoke travel content.
BES is designed to support the creation of Journeys, Experiences and Destinations, as well as related research, recommendations, inspiration and supporting travel content.
For the purpose of these Terms, a Journey refers to a complete bespoke travel creation within BES, from a single day to multiple days; an Experience refers to a single curated travel moment, activity, venue, service or point of interest; and a Destination refers to a city, region, country or other geographic location associated with a Journey or Experience.
BES is intended to enhance professional workflows by reducing the time required to research, organize and structure information while preserving the expertise, creativity and judgment of the user.
The Services are intended for professional use and are not directed toward consumers purchasing travel arrangements. The Key AI is not a travel agency, tour operator, accommodation provider, airline, transportation company or booking platform. The Services do not sell travel products or execute travel reservations.
03 Eligibility and Accounts
You may use the Services only if you:
- are a licensed travel professional, self-employed travel professional, business, or agency
- have reached the legal age required in your jurisdiction
- are legally able to enter into a binding agreement
- use the Services in compliance with applicable laws
If you use the Services on behalf of a company or organization, you represent that you have authority to bind that organization to these Terms.
When creating an account, you agree to provide accurate, complete and up-to-date information about yourself and your business, and to keep it current.
By creating an account, you confirm that you are acting for purposes relating to your trade, business or profession. Where applicable, you may provide your VAT or tax identification number at checkout so that invoices and taxes are issued correctly. You are responsible for the accuracy of the tax information you provide.
You are responsible for maintaining the confidentiality of your login credentials, for all activity occurring under your account, and for promptly notifying us if you believe your account has been accessed without authorization.
We may suspend or terminate accounts that violate these Terms, provide false or misleading information, or present a security risk.
04 Free Trial
New accounts begin with a free trial, so that you can evaluate BES before subscribing. No payment card is required to start a trial.
The free trial lasts 24 hours from the moment your account is registered and includes up to three journey designs. Certain features and options may be limited during the trial.
To design new journeys once the trial period has ended or the included journey designs have been used, you will need to subscribe to a paid plan. The journeys created during the trial remain available to view and to export as a client-ready PDF.
We may modify, suspend or withdraw the free trial at any time, and may refuse or end a trial where we reasonably suspect misuse, including multiple trials by the same business.
BES is under continuous development. Features may be added, modified or removed over time, and occasional interruptions or errors may occur.
05 Payments and Billing
Continued use of the Services after the free trial requires a paid subscription. Our plans, their prices, and the journeys and users included in each plan are described on our Website and within the Application. Custom plans may be agreed individually in writing.
Subscriptions are billed in advance, monthly or annually according to the billing interval you choose, and renew automatically at the end of each billing period until cancelled. Payments are processed securely by our payment provider, Stripe. By subscribing, you authorize us to charge your payment method, through Stripe, for each billing period.
Prices are stated in US dollars and exclude applicable taxes, which are calculated and added at checkout where required. Depending on your location, amounts may be displayed and charged in your local currency.
The journey capacity included in your plan is allocated on a monthly basis. Unused capacity does not carry over to the following month. Active subscribers may purchase additional capacity as one-time top-ups, which do not expire while the subscription remains active.
You may upgrade, change or cancel your subscription at any time from your account, through our secure billing portal. Cancellation takes effect at the end of the current billing period, and you keep access to your plan until then.
Payments are non-refundable, including for partially used billing periods, unused capacity and top-ups, except where a refund is required by applicable law.
If a payment fails or is not received, we may suspend or restrict access to the Services until payment has been completed.
We may change our plans and prices from time to time. Any change to the price of your subscription will be communicated to you in advance and will apply from your next billing period.
06 Acceptable Use
BES is designed to support professionals in creating bespoke travel content. You agree to use the Services responsibly and in compliance with all applicable laws and regulations.
You may not:
- use the Services for any unlawful, fraudulent or misleading purpose
- attempt to gain unauthorized access to the Website, Application or related systems
- interfere with the security, integrity or availability of the Services
- introduce malware, viruses or other harmful code
- infringe the intellectual property rights of The Key AI or any third party
- use the Services in a manner that could damage, disable or impair the platform
BES is intended to create and organize professional travel content. It is not designed to store confidential or sensitive personal information.
Users should not upload or store passport details, government-issued identification numbers, payment card information, health information or any other special-category personal data within the Services.
We reserve the right to suspend or terminate accounts that violate these Terms or misuse the Services.
07 AI Features
BES incorporates artificial intelligence to support the creation of bespoke travel content.
AI features are integrated throughout the platform to assist users in researching, organizing, refining and generating content related to Journeys, Experiences and Destinations.
Some AI functionality is provided through trusted third-party technology providers.
The AI capabilities available within BES form part of the Services and may evolve over time as new functionality is introduced or existing features are improved.
Users remain responsible for how they use the Services and for ensuring that any content they create or share complies with applicable laws, contractual obligations and professional standards.
08 Content and Intellectual Property
The Key AI and BES, including their software, design, branding, technology and related intellectual property, are owned by The Key AI or its licensors and are protected by applicable intellectual property laws.
You retain ownership of the original content and materials you create within BES.
To provide the Services, you authorize The Key AI to securely store, process and display the content and materials you create within BES solely for the purpose of operating BES. This authorization does not transfer ownership of your content to The Key AI.
You may not copy, reproduce, modify, distribute, reverse engineer or otherwise exploit any part of the Website or BES except where permitted by applicable law or with our prior written permission.
09 Availability and Third-Party Services
We may update, improve or modify BES from time to time to enhance functionality, performance, security or the overall user experience.
While we aim to provide reliable access, we do not guarantee uninterrupted availability. Temporary interruptions may occur due to maintenance, updates, security measures or circumstances beyond our reasonable control.
The Services rely on trusted third-party providers for certain functionality, including hosting, analytics and artificial intelligence. These providers operate under their own terms and privacy policies.
The Key AI is not responsible for the availability or performance of third-party services that are outside our reasonable control.
10 Limitation of Liability
We strive to provide reliable and secure Services. However, to the fullest extent permitted by applicable law, The Key AI shall not be liable for any indirect, incidental, consequential or special damages arising from or relating to the use of, or inability to use, the Services.
Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law.
11 Privacy
Your privacy is important to us.
Our collection and use of personal information are described in our Privacy Notice, which forms part of these Terms. By using the Services, you acknowledge that your personal data will be processed in accordance with our Privacy Notice.
12 Changes to These Terms
We may update these Terms from time to time to reflect changes to the Services, applicable laws or our business operations.
The most current version will always be available on our Website and will indicate its effective date.
Your continued use of the Services after updated Terms become effective constitutes your acceptance of those changes.
13 Governing Law and Contact
These Terms shall be governed by and interpreted in accordance with the laws of the State of Wyoming, United States, without regard to its conflict of law principles.
Any dispute arising from these Terms or the Services shall be subject to the jurisdiction of the competent state and federal courts located in the State of Wyoming, United States.
If you have any questions regarding these Terms or the Services, you may contact us at:
Contact
THE KEY AI LLC
30 N Gould St, STE R, Sheridan, WY 82801, USA
Phone: +1 307 385 0302
Email: contact@thekey-ai.com